The Resource Branding TV, 2nd Edition, McDowell, Walter
Branding TV, 2nd Edition, McDowell, Walter
Resource Information
The item Branding TV, 2nd Edition, McDowell, Walter represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Merrimack Valley Library Consortium.This item is available to borrow from 1 library branch.
Resource Information
The item Branding TV, 2nd Edition, McDowell, Walter represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Merrimack Valley Library Consortium.
This item is available to borrow from 1 library branch.
- Summary
- In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise. Written by broadcast professionals with years of experience, this book shows how the notions of branding are no more prevalent than in the battle for dominance in local news. The practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to the forefront in the marketplace
- Language
-
- eng
- eng
- Edition
- 2nd edition
- Extent
- 1 online resource (176 pages)
- Label
- Branding TV, 2nd Edition
- Title
- Branding TV, 2nd Edition
- Statement of responsibility
- McDowell, Walter
- Language
-
- eng
- eng
- Summary
- In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise. Written by broadcast professionals with years of experience, this book shows how the notions of branding are no more prevalent than in the battle for dominance in local news. The practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to the forefront in the marketplace
- http://library.link/vocab/creatorName
- McDowell, Walter
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorName
-
- Batten, Alan
- O'Reilly Media Company
- Label
- Branding TV, 2nd Edition, McDowell, Walter
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Dimensions
- unknown
- Edition
- 2nd edition
- Extent
- 1 online resource (176 pages)
- Form of item
- online
- Issuing body
- Made available through: O'Reilly Media Company.
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Reproduction note
- Electronic reproduction.
- Specific material designation
- remote
- System control number
- (CaSebORM)9780240807539
- System details
- Mode of access: World Wide Web
- Label
- Branding TV, 2nd Edition, McDowell, Walter
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Dimensions
- unknown
- Edition
- 2nd edition
- Extent
- 1 online resource (176 pages)
- Form of item
- online
- Issuing body
- Made available through: O'Reilly Media Company.
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Reproduction note
- Electronic reproduction.
- Specific material designation
- remote
- System control number
- (CaSebORM)9780240807539
- System details
- Mode of access: World Wide Web
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.mvlc.org/portal/Branding-TV-2nd-Edition-McDowell/hv3UkfpAQdk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.mvlc.org/portal/Branding-TV-2nd-Edition-McDowell/hv3UkfpAQdk/">Branding TV, 2nd Edition, McDowell, Walter</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.mvlc.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.mvlc.org/">Merrimack Valley Library Consortium</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.mvlc.org/portal/Branding-TV-2nd-Edition-McDowell/hv3UkfpAQdk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.mvlc.org/portal/Branding-TV-2nd-Edition-McDowell/hv3UkfpAQdk/">Branding TV, 2nd Edition, McDowell, Walter</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.mvlc.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.mvlc.org/">Merrimack Valley Library Consortium</a></span></span></span></span></div>
