The Resource Branding TV, 2nd Edition, McDowell, Walter

Branding TV, 2nd Edition, McDowell, Walter

Label
Branding TV, 2nd Edition
Title
Branding TV, 2nd Edition
Statement of responsibility
McDowell, Walter
Creator
Contributor
Author
Subject
Genre
Language
  • eng
  • eng
Summary
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise. Written by broadcast professionals with years of experience, this book shows how the notions of branding are no more prevalent than in the battle for dominance in local news. The practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to the forefront in the marketplace
http://library.link/vocab/creatorName
McDowell, Walter
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Batten, Alan
  • O'Reilly Media Company
Label
Branding TV, 2nd Edition, McDowell, Walter
Link
https://databases.mvlc.org/connect/oreilly?ID=9780240807539
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
2nd edition
Extent
1 online resource (176 pages)
Form of item
online
Issuing body
Made available through: O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(CaSebORM)9780240807539
System details
Mode of access: World Wide Web
Label
Branding TV, 2nd Edition, McDowell, Walter
Link
https://databases.mvlc.org/connect/oreilly?ID=9780240807539
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
2nd edition
Extent
1 online resource (176 pages)
Form of item
online
Issuing body
Made available through: O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(CaSebORM)9780240807539
System details
Mode of access: World Wide Web

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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