Coverart for item
The Resource Brand revitalization : creating a plan to win, Larry Light and Joan Kiddon

Brand revitalization : creating a plan to win, Larry Light and Joan Kiddon

Label
Brand revitalization : creating a plan to win
Title
Brand revitalization
Title remainder
creating a plan to win
Statement of responsibility
Larry Light and Joan Kiddon
Creator
Contributor
Author
Subject
Language
eng
Summary
"This Element is an excerpt from Six rules for brand revitalization: learn how companies like McDonald's can re-energize their brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Build a systematic Plan to Win for revitalizing your brand: stop playing "not to lose," and get your entire organization aligned for the win!"--Resource description page
Cataloging source
UMI
http://library.link/vocab/creatorName
Light, Larry
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorDate
  • 1949-
  • 1949-
http://library.link/vocab/relatedWorkOrContributorName
  • Kiddon, Joan
  • Light, Larry
  • Kiddon, Joan
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Brand name products
  • Product life cycle
Label
Brand revitalization : creating a plan to win, Larry Light and Joan Kiddon
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780131375154
Instantiates
Publication
Copyright
Note
  • Cover title
  • "An e-burst of inspiration from the best books."
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ocm601901626
Dimensions
unknown
Extent
online resource (1 volume)
Form of item
electronic
Isbn
9780131375154
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000061
System control number
(OCoLC)601901626
Label
Brand revitalization : creating a plan to win, Larry Light and Joan Kiddon
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780131375154
Publication
Copyright
Note
  • Cover title
  • "An e-burst of inspiration from the best books."
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ocm601901626
Dimensions
unknown
Extent
online resource (1 volume)
Form of item
electronic
Isbn
9780131375154
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000061
System control number
(OCoLC)601901626

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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