The Resource Brand relevance : making competitors irrelevant, David A. Aaker

Brand relevance : making competitors irrelevant, David A. Aaker

Label
Brand relevance : making competitors irrelevant
Title
Brand relevance
Title remainder
making competitors irrelevant
Statement of responsibility
David A. Aaker
Creator
Author
Subject
Genre
Language
eng
Member of
Cataloging source
UMI
http://library.link/vocab/creatorName
Aaker, David A
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
The Jossey-Bass business & management series
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Technological innovations
Label
Brand relevance : making competitors irrelevant, David A. Aaker
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780470613580
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 359-370) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Winning the brand relevance battle -- Understanding brand relevance : categorizing, framing, consideration, and measurement -- Changing the retail landscape -- Market dynamics in the automobile industry -- The food industry adapts -- Finding new concepts -- Evaluation -- Defining and managing the category or subcategory -- Creating barriers : sustaining the differentiation -- Gaining and maintaining relevance in the face of market dynamics -- The innovative organization
Control code
ocn745048245
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (xvi, 381 pages)
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000103
Label
Brand relevance : making competitors irrelevant, David A. Aaker
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780470613580
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 359-370) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Winning the brand relevance battle -- Understanding brand relevance : categorizing, framing, consideration, and measurement -- Changing the retail landscape -- Market dynamics in the automobile industry -- The food industry adapts -- Finding new concepts -- Evaluation -- Defining and managing the category or subcategory -- Creating barriers : sustaining the differentiation -- Gaining and maintaining relevance in the face of market dynamics -- The innovative organization
Control code
ocn745048245
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (xvi, 381 pages)
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000103

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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