The Resource Brand enigma : decoding the secrets of your brand, Duncan Bruce and David Harvey

Brand enigma : decoding the secrets of your brand, Duncan Bruce and David Harvey

Label
Brand enigma : decoding the secrets of your brand
Title
Brand enigma
Title remainder
decoding the secrets of your brand
Statement of responsibility
Duncan Bruce and David Harvey
Title variation
Decoding the secrets of your brand
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
UMI
http://library.link/vocab/creatorDate
1951-
http://library.link/vocab/creatorName
Bruce, Duncan
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1945-
http://library.link/vocab/relatedWorkOrContributorName
Harvey, David
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Business names
  • Corporate image
  • Organizational effectiveness
  • Creative ability in business
Label
Brand enigma : decoding the secrets of your brand, Duncan Bruce and David Harvey
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780470779606
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Getting the best from this book -- Nightmares and dreams : the new world of brands -- Enduring myths, new challenges, and realities -- How the brand dream process took shape -- Fitting the pieces together : the brand dream model -- Taking the brand dream medicine -- Deconstructing brands : a new way of sussing out the competition -- Engaging staff in the employer brand -- Web threats and opportunities -- An inspirational approach to innovation -- Renewing the dream
Control code
ocn899243187
Dimensions
unknown
Extent
online resource (1 volume)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000519
System control number
(OCoLC)899243187
Label
Brand enigma : decoding the secrets of your brand, Duncan Bruce and David Harvey
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780470779606
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Getting the best from this book -- Nightmares and dreams : the new world of brands -- Enduring myths, new challenges, and realities -- How the brand dream process took shape -- Fitting the pieces together : the brand dream model -- Taking the brand dream medicine -- Deconstructing brands : a new way of sussing out the competition -- Engaging staff in the employer brand -- Web threats and opportunities -- An inspirational approach to innovation -- Renewing the dream
Control code
ocn899243187
Dimensions
unknown
Extent
online resource (1 volume)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000519
System control number
(OCoLC)899243187

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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