Coverart for item
The Resource Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position, Brad VanAuken

Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position, Brad VanAuken

Label
Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position
Title
Brand aid
Title remainder
a quick reference guide to solving your branding problems and strengthening your marketing position
Statement of responsibility
Brad VanAuken
Title variation
Quick reference guide to solving your branding problems and strengthening your marketing position
Creator
Author
Subject
Language
eng
Cataloging source
UMI
http://library.link/vocab/creatorName
VanAuken, Brad
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Trademarks
Label
Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position, Brad VanAuken
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780814434734
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
A brand is a friend -- Understanding the language of branding -- Brand management process : an overview -- Understanding the consumer -- Understanding the competition -- Brand design -- Brand identity system and standards -- Driving the consumer from brand awareness to brand insistence -- Brand advertising -- Nontraditional marketing approaches that work -- Online brand building -- Developing a brand building organization -- Integrated brand marketing -- Creating the total brand experience -- Brand extension -- Global branding -- Brand research -- Brand equity measurement -- How organization age and size affect brand management issues -- Legal issues in brand management -- Common brand problems -- Keys to success in brand building: a summary
Control code
ocn898034491
Dimensions
unknown
Edition
Second edition
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9780814434741
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000514
System control number
(OCoLC)898034491
Label
Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position, Brad VanAuken
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780814434734
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
A brand is a friend -- Understanding the language of branding -- Brand management process : an overview -- Understanding the consumer -- Understanding the competition -- Brand design -- Brand identity system and standards -- Driving the consumer from brand awareness to brand insistence -- Brand advertising -- Nontraditional marketing approaches that work -- Online brand building -- Developing a brand building organization -- Integrated brand marketing -- Creating the total brand experience -- Brand extension -- Global branding -- Brand research -- Brand equity measurement -- How organization age and size affect brand management issues -- Legal issues in brand management -- Common brand problems -- Keys to success in brand building: a summary
Control code
ocn898034491
Dimensions
unknown
Edition
Second edition
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9780814434741
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000514
System control number
(OCoLC)898034491

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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