Borrow it

The Resource Boom : marketing to the ultimate power consumer--the baby boomer woman, Mary Brown and Carol Orsborn ; foreword by Paco Underhill

Boom : marketing to the ultimate power consumer--the baby boomer woman, Mary Brown and Carol Orsborn ; foreword by Paco Underhill

Resource Information

The item Boom : marketing to the ultimate power consumer--the baby boomer woman, Mary Brown and Carol Orsborn ; foreword by Paco Underhill represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Merrimack Valley Library Consortium.
This item is available to borrow from 1 library branch.

Creator

Brown, Mary, 1959-

Author

Brown, Mary, 1959-

Contributor

Orsborn, Carol

Language: eng

Work

Publication

New York, American Management Association, 2006

Extent: 1 online resource

Contents

Jan DeLyser
On forging an emotional connection with her
Kate Quinn
On recognizing her as a driving force in the markeplace
Amy Marentic
She's complex: why there's no such thing as "the" baby boomer woman.
On appealing to her values
Joanne Sachse Mogren
On getting nostalgia right
Cindy Marshall
Introduction:
On the difference between marketing to men and to women
Caleb Mason
On why not to just shrink it and pink it
Fran Philip
On marketing to distinctions
Pepper Miller
On marketing to Hispanic baby boomer women
Isabel Valdés
She's her stage, not her age: leveraging her life transitions.
On playing financial catch up
She's the emerging power consumer
Lisa Caputo
On marketing to all her life stages
Wlliam D. Novelli
On high technology marketing to women
Gina Clark
On the power of creating brand personas
Claire Spofford
She's motivated: the 3-D view of her.
On appealing to her psyche
Michael Bohn
She's the sweet spot: the new demographic of choice.
On embracing both her demographic and psychographic drivers
Grant J. Schneider
On aspiring at midlife
Peggy Northrop, Brenda Saget Darling
On banking on women-owned businesses
Maria C. Coyne
On her quest for a free spirit
Federico Musi
She's in the driver's seat: she'll problem-solve her own way through the marketplace.
On getting to the heart of the matter
On marketing to technology optimists
Joe Teno
On focusing on the "why" vs. the "how"
Heidi Baker, Eden Jarrin
On the personal shopper approach to technology
Melissa McVicker
On paying attention to details
Kathy Moyer Dragon
On business "plus"
Anne Kelly
She's changing channels: shaping the new brandscape.
Rose Rodd
On harnessing the power of women's solidarity
Adam Hicks
On real women selling to real women
Yvonne Saliba Pendleton
On referential not deferential marketing
Deborah Natansohn
On delivering beyond expectations
Rick Lovett
On staying relevant for the boomer woman
Ed Kinney
On marketing to baby boomer women in Canada
She's waiting: the marketer's call to action.
On redressing the misconceptions
Dorothy Dowling
On getting past emotional bias
Christopher W. Bradley
On moving beyond the Holy Grail
Ira Mayer
On the evolution of marketing to the baby boomer woman
Lori Bitter
Anne-Marie Caron
On baby boomer women and experimentation

Isbn: 9780814473900

Link: http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780814473900

Instance

Label: Boom : marketing to the ultimate power consumer--the baby boomer woman

Title: Boom

Title remainder: marketing to the ultimate power consumer--the baby boomer woman

Statement of responsibility: Mary Brown and Carol Orsborn ; foreword by Paco Underhill

Creator

Brown, Mary, 1959-

Contributor

Orsborn, Carol

Author

Brown, Mary, 1959-

Subject

Language: eng

Member of

Safari Books Online

Cataloging source: UMI

http://library.link/vocab/creatorDate: 1959-

http://library.link/vocab/creatorName: Brown, Mary

Index: index present

Literary form: non fiction

Nature of contents

dictionaries
bibliography

http://library.link/vocab/relatedWorkOrContributorName: Orsborn, Carol

http://library.link/vocab/subjectName

Women consumers
Consumer behavior
Marketing
Baby boom generation

Label: Boom : marketing to the ultimate power consumer--the baby boomer woman, Mary Brown and Carol Orsborn ; foreword by Paco Underhill

Link: http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780814473900

Instantiates

Boom : marketing to the ultimate power consumer--the baby boomer woman

Publication

New York, American Management Association, 2006

Bibliography note: Includes bibliographical references and index

Carrier category: online resource

Carrier category code

Carrier MARC source: rdacarrier

Content category: text

Content type code

Content type MARC source: rdacontent

Contents

Jan DeLyser
On forging an emotional connection with her
Kate Quinn
On recognizing her as a driving force in the markeplace
Amy Marentic
She's complex: why there's no such thing as "the" baby boomer woman.
On appealing to her values
Joanne Sachse Mogren
On getting nostalgia right
Cindy Marshall
Introduction:
On the difference between marketing to men and to women
Caleb Mason
On why not to just shrink it and pink it
Fran Philip
On marketing to distinctions
Pepper Miller
On marketing to Hispanic baby boomer women
Isabel Valdés
She's her stage, not her age: leveraging her life transitions.
On playing financial catch up
She's the emerging power consumer
Lisa Caputo
On marketing to all her life stages
Wlliam D. Novelli
On high technology marketing to women
Gina Clark
On the power of creating brand personas
Claire Spofford
She's motivated: the 3-D view of her.
On appealing to her psyche
Michael Bohn
She's the sweet spot: the new demographic of choice.
On embracing both her demographic and psychographic drivers
Grant J. Schneider
On aspiring at midlife
Peggy Northrop, Brenda Saget Darling
On banking on women-owned businesses
Maria C. Coyne
On her quest for a free spirit
Federico Musi
She's in the driver's seat: she'll problem-solve her own way through the marketplace.
On getting to the heart of the matter
On marketing to technology optimists
Joe Teno
On focusing on the "why" vs. the "how"
Heidi Baker, Eden Jarrin
On the personal shopper approach to technology
Melissa McVicker
On paying attention to details
Kathy Moyer Dragon
On business "plus"
Anne Kelly
She's changing channels: shaping the new brandscape.
Rose Rodd
On harnessing the power of women's solidarity
Adam Hicks
On real women selling to real women
Yvonne Saliba Pendleton
On referential not deferential marketing
Deborah Natansohn
On delivering beyond expectations
Rick Lovett
On staying relevant for the boomer woman
Ed Kinney
On marketing to baby boomer women in Canada
She's waiting: the marketer's call to action.
On redressing the misconceptions
Dorothy Dowling
On getting past emotional bias
Christopher W. Bradley
On moving beyond the Holy Grail
Ira Mayer
On the evolution of marketing to the baby boomer woman
Lori Bitter
Anne-Marie Caron
On baby boomer women and experimentation

Control code: ocm187918424

Dimensions: unknown

Extent: 1 online resource

Form of item: electronic

Isbn: 9780814473900

Media category: computer

Media MARC source: rdamedia

Media type code

Reproduction note: Electronic reproduction.

Sound: unknown sound

Specific material designation: remote

Stock number: CL0500000017

Label: Boom : marketing to the ultimate power consumer--the baby boomer woman, Mary Brown and Carol Orsborn ; foreword by Paco Underhill

Link: http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780814473900

Publication

New York, American Management Association, 2006

Bibliography note: Includes bibliographical references and index

Carrier category: online resource

Carrier category code

Carrier MARC source: rdacarrier

Content category: text

Content type code

Content type MARC source: rdacontent

Contents

Jan DeLyser
On forging an emotional connection with her
Kate Quinn
On recognizing her as a driving force in the markeplace
Amy Marentic
She's complex: why there's no such thing as "the" baby boomer woman.
On appealing to her values
Joanne Sachse Mogren
On getting nostalgia right
Cindy Marshall
Introduction:
On the difference between marketing to men and to women
Caleb Mason
On why not to just shrink it and pink it
Fran Philip
On marketing to distinctions
Pepper Miller
On marketing to Hispanic baby boomer women
Isabel Valdés
She's her stage, not her age: leveraging her life transitions.
On playing financial catch up
She's the emerging power consumer
Lisa Caputo
On marketing to all her life stages
Wlliam D. Novelli
On high technology marketing to women
Gina Clark
On the power of creating brand personas
Claire Spofford
She's motivated: the 3-D view of her.
On appealing to her psyche
Michael Bohn
She's the sweet spot: the new demographic of choice.
On embracing both her demographic and psychographic drivers
Grant J. Schneider
On aspiring at midlife
Peggy Northrop, Brenda Saget Darling
On banking on women-owned businesses
Maria C. Coyne
On her quest for a free spirit
Federico Musi
She's in the driver's seat: she'll problem-solve her own way through the marketplace.
On getting to the heart of the matter
On marketing to technology optimists
Joe Teno
On focusing on the "why" vs. the "how"
Heidi Baker, Eden Jarrin
On the personal shopper approach to technology
Melissa McVicker
On paying attention to details
Kathy Moyer Dragon
On business "plus"
Anne Kelly
She's changing channels: shaping the new brandscape.
Rose Rodd
On harnessing the power of women's solidarity
Adam Hicks
On real women selling to real women
Yvonne Saliba Pendleton
On referential not deferential marketing
Deborah Natansohn
On delivering beyond expectations
Rick Lovett
On staying relevant for the boomer woman
Ed Kinney
On marketing to baby boomer women in Canada
She's waiting: the marketer's call to action.
On redressing the misconceptions
Dorothy Dowling
On getting past emotional bias
Christopher W. Bradley
On moving beyond the Holy Grail
Ira Mayer
On the evolution of marketing to the baby boomer woman
Lori Bitter
Anne-Marie Caron
On baby boomer women and experimentation

Control code: ocm187918424

Dimensions: unknown

Extent: 1 online resource

Form of item: electronic

Isbn: 9780814473900

Media category: computer

Media MARC source: rdamedia

Media type code

Reproduction note: Electronic reproduction.

Sound: unknown sound

Specific material designation: remote

Stock number: CL0500000017

Merrimack Valley Library ConsortiumBorrow it

4 High Street, Suite 175, North Andover, MA, 01845, US

42.7009413 -71.1255084

Subject

Member of

Library Locations

Library Links