The Resource Advertising, The Uneasy Persuasion (RLE Advertising), Schudson, Michael

Advertising, The Uneasy Persuasion (RLE Advertising), Schudson, Michael

Label
Advertising, The Uneasy Persuasion (RLE Advertising)
Title
Advertising, The Uneasy Persuasion (RLE Advertising)
Statement of responsibility
Schudson, Michael
Creator
Contributor
Author
Subject
Genre
Language
  • eng
  • eng
Summary
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. 'Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.' Stephen Fox, New York Times Book Review First published in 1984
http://library.link/vocab/creatorName
Schudson, Michael
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
O'Reilly Media Company
Label
Advertising, The Uneasy Persuasion (RLE Advertising), Schudson, Michael
Link
https://databases.mvlc.org/connect/oreilly?ID=9780415817936
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
1 online resource (336 pages)
Form of item
online
Issuing body
Made available through: O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(CaSebORM)9780415817936
System details
Mode of access: World Wide Web
Label
Advertising, The Uneasy Persuasion (RLE Advertising), Schudson, Michael
Link
https://databases.mvlc.org/connect/oreilly?ID=9780415817936
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
1 online resource (336 pages)
Form of item
online
Issuing body
Made available through: O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(CaSebORM)9780415817936
System details
Mode of access: World Wide Web

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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