The Resource Advertising, The Uneasy Persuasion (RLE Advertising), Schudson, Michael
Advertising, The Uneasy Persuasion (RLE Advertising), Schudson, Michael
Resource Information
The item Advertising, The Uneasy Persuasion (RLE Advertising), Schudson, Michael represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Merrimack Valley Library Consortium.This item is available to borrow from 1 library branch.
Resource Information
The item Advertising, The Uneasy Persuasion (RLE Advertising), Schudson, Michael represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Merrimack Valley Library Consortium.
This item is available to borrow from 1 library branch.
- Summary
- What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. 'Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.' Stephen Fox, New York Times Book Review First published in 1984
- Language
-
- eng
- eng
- Edition
- 1st edition
- Extent
- 1 online resource (336 pages)
- Label
- Advertising, The Uneasy Persuasion (RLE Advertising)
- Title
- Advertising, The Uneasy Persuasion (RLE Advertising)
- Statement of responsibility
- Schudson, Michael
- Language
-
- eng
- eng
- Summary
- What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. 'Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.' Stephen Fox, New York Times Book Review First published in 1984
- http://library.link/vocab/creatorName
- Schudson, Michael
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorName
- O'Reilly Media Company
- Label
- Advertising, The Uneasy Persuasion (RLE Advertising), Schudson, Michael
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Dimensions
- unknown
- Edition
- 1st edition
- Extent
- 1 online resource (336 pages)
- Form of item
- online
- Issuing body
- Made available through: O'Reilly Media Company.
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Reproduction note
- Electronic reproduction.
- Specific material designation
- remote
- System control number
- (CaSebORM)9780415817936
- System details
- Mode of access: World Wide Web
- Label
- Advertising, The Uneasy Persuasion (RLE Advertising), Schudson, Michael
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Dimensions
- unknown
- Edition
- 1st edition
- Extent
- 1 online resource (336 pages)
- Form of item
- online
- Issuing body
- Made available through: O'Reilly Media Company.
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Reproduction note
- Electronic reproduction.
- Specific material designation
- remote
- System control number
- (CaSebORM)9780415817936
- System details
- Mode of access: World Wide Web
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.mvlc.org/portal/Advertising-The-Uneasy-Persuasion-RLE/12Q5dcLgoHM/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.mvlc.org/portal/Advertising-The-Uneasy-Persuasion-RLE/12Q5dcLgoHM/">Advertising, The Uneasy Persuasion (RLE Advertising), Schudson, Michael</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.mvlc.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.mvlc.org/">Merrimack Valley Library Consortium</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.mvlc.org/portal/Advertising-The-Uneasy-Persuasion-RLE/12Q5dcLgoHM/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.mvlc.org/portal/Advertising-The-Uneasy-Persuasion-RLE/12Q5dcLgoHM/">Advertising, The Uneasy Persuasion (RLE Advertising), Schudson, Michael</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.mvlc.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.mvlc.org/">Merrimack Valley Library Consortium</a></span></span></span></span></div>
