The Resource Advertising A New Approach (RLE Advertising), Taplin, Walter

Advertising A New Approach (RLE Advertising), Taplin, Walter

Label
Advertising A New Approach (RLE Advertising)
Title
Advertising A New Approach (RLE Advertising)
Statement of responsibility
Taplin, Walter
Creator
Contributor
Author
Subject
Genre
Language
  • eng
  • eng
Summary
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day. First published in 1960
http://library.link/vocab/creatorName
Taplin, Walter
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
O'Reilly Media Company
Label
Advertising A New Approach (RLE Advertising), Taplin, Walter
Link
https://databases.mvlc.org/connect/oreilly?ID=9780415817868
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
1 online resource (216 pages)
Form of item
online
Issuing body
Made available through: O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(CaSebORM)9780415817868
System details
Mode of access: World Wide Web
Label
Advertising A New Approach (RLE Advertising), Taplin, Walter
Link
https://databases.mvlc.org/connect/oreilly?ID=9780415817868
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
1 online resource (216 pages)
Form of item
online
Issuing body
Made available through: O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(CaSebORM)9780415817868
System details
Mode of access: World Wide Web

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
Processing Feedback ...