The Resource AGILE MARKETING, Accardi-Petersen, Michelle

AGILE MARKETING, Accardi-Petersen, Michelle

Label
AGILE MARKETING
Title
AGILE MARKETING
Statement of responsibility
Accardi-Petersen, Michelle
Creator
Contributor
Author
Subject
Genre
Language
  • eng
  • eng
Summary
Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how. Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations. What you'll learn How to apply agile project management skills to the marketing process to get better program results. Ideas on techniques that are currently working in the marketplace. How to template marketing plans or adapt the templates provided to meet your needs. The process you need to utilize to beat your competition and get the visibility you need for your product. Who this book is for This book is for those who would like to create and run successful marketing programs that meet the needs of their business and consumers. Marketing people, managers and small business owners will find this book useful
http://library.link/vocab/creatorName
Accardi-Petersen, Michelle
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Safari, an O'Reilly Media Company
Label
AGILE MARKETING, Accardi-Petersen, Michelle
Link
https://databases.mvlc.org/connect/oreilly?ID=9781430233152
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
1 online resource (248 pages)
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(CaSebORM)9781430233152
System details
Mode of access: World Wide Web
Label
AGILE MARKETING, Accardi-Petersen, Michelle
Link
https://databases.mvlc.org/connect/oreilly?ID=9781430233152
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
1 online resource (248 pages)
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(CaSebORM)9781430233152
System details
Mode of access: World Wide Web

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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