The Resource A/B testing, a data science perspective : an introduction to data and statistics for improved U/X, with Lisa Qian

A/B testing, a data science perspective : an introduction to data and statistics for improved U/X, with Lisa Qian

Label
A/B testing, a data science perspective : an introduction to data and statistics for improved U/X
Title
A/B testing, a data science perspective
Title remainder
an introduction to data and statistics for improved U/X
Statement of responsibility
with Lisa Qian
Title variation
Introduction to data and statistics for improved U/X
Creator
Speaker
Subject
Language
eng
Summary
"Deciding whether or not to launch a new product or feature is a resource management bet for any Internet business. Conducting rigorous online A/B tests flattens the risk. Drawing on her experience at Airbnb, data scientist Lisa Qian offers a practical ten-step guide to designing and executing statistically sound A/B tests. Discover best practices for defining test goals and hypotheses; Learn to identify controls, treatments, key metrics, and data collection needs; Understand the role of appropriate logging in data collection; Determine how to frame your tests (size of difference detection, visitor sample size, etc.); Master the importance of testing for systematic biases; Run power tests to determine how much data to collect; Learn how experimenting on logged out users can introduce bias; Understand when cannibalization is an issue and how to deal with it; Review accepted A/B testing tools (Google Analytics, Vanity, Unbounce, among others)."--Resource description page
Cataloging source
UMI
Characteristic
videorecording
http://library.link/vocab/creatorName
Qian, Lisa
LC call number
TK5105.888
PerformerNote
Presenter, Lisa Qian
Runtime
77
http://library.link/vocab/subjectName
  • Web sites
  • User-centered system design
  • Internet marketing
Technique
live action
Label
A/B testing, a data science perspective : an introduction to data and statistics for improved U/X, with Lisa Qian
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9781491934777
Instantiates
Publication
Note
  • Title from title screen (viewed October 20, 2015)
  • Date of publication from resource description page
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Control code
ocn926046008
Dimensions
unknown
Extent
1online resource (1 volume)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
illustrations.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
Stock number
CL0500000662
System control number
(OCoLC)926046008
Video recording format
other
Label
A/B testing, a data science perspective : an introduction to data and statistics for improved U/X, with Lisa Qian
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9781491934777
Publication
Note
  • Title from title screen (viewed October 20, 2015)
  • Date of publication from resource description page
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Control code
ocn926046008
Dimensions
unknown
Extent
1online resource (1 volume)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
illustrations.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
Stock number
CL0500000662
System control number
(OCoLC)926046008
Video recording format
other

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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