Coverart for item
The Resource A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms, Andrea Phillips

A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms, Andrea Phillips

Label
A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms
Title
A creator's guide to transmedia storytelling
Title remainder
how to captivate and engage audiences across multiple platforms
Statement of responsibility
Andrea Phillips
Creator
Subject
Language
eng
Summary
This is the first major, comprehensive resource to feature concrete instruction on the principles of storytelling, audience engagement, platform selection, execution challenges, big-picture strategy and structural considerations -- as well as case studies of milestone transmedia projects and interviews with leading transmedia authorities and creators. Whether you're in game design and development, book publishing, film and television, or any other traditional or digital medium, A Creator's Guide to Transmedia Storytelling will give you the tools and knowledge you need to create deeper forms of audience engagement
Cataloging source
DLC
http://library.link/vocab/creatorDate
1974-
http://library.link/vocab/creatorName
Phillips, Andrea
Dewey number
006.7
Illustrations
illustrations
Index
index present
LC call number
QA76.76.I59
LC item number
P496 2012
Literary form
non fiction
http://library.link/vocab/subjectName
  • Digital storytelling
  • Interactive multimedia
  • Internet entertainment industry
  • Marketing
Label
A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms, Andrea Phillips
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780071791526
Instantiates
Publication
Copyright
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ocn812179983
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
electronic
Isbn
9780071791533
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000168
Label
A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms, Andrea Phillips
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780071791526
Publication
Copyright
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ocn812179983
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
electronic
Isbn
9780071791533
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000168

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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