The Resource 7 Strategies to Save Time and Money with Your Mobile Launch (or Re-Launch), Moatti, SC

7 Strategies to Save Time and Money with Your Mobile Launch (or Re-Launch), Moatti, SC

Label
7 Strategies to Save Time and Money with Your Mobile Launch (or Re-Launch)
Title
7 Strategies to Save Time and Money with Your Mobile Launch (or Re-Launch)
Statement of responsibility
Moatti, SC
Creator
Contributor
Author
Subject
Genre
Language
  • eng
  • eng
Summary
Mobile maven SC Moatti knows the odds. She knows that 50% of the mobile apps offered at the Apple App Store will never be downloaded - not even once. She also knows how the sharks in Silicon Valley beat those odds. Using specialized knowledge she's gleaned from her time working mobile at Facebook, Trulia, and Nokia, and in countless interviews with mobile's high-rollers, Moatti will help you win the game of mobile launch. Budding players with well defined ideas, in-hand prototypes, or under-performing already launched apps are best suited for Moatti's advice. Roll with her as she demos the Business Equation, the 2% Mobile Conversion Funnel, the Viral Loop and more. When play stops, you'll understand mobile methods for defining success, setting clear metrics, targeting your audience, pulling them in, hooking them, and scaling up fast. Ready? Now, don't fold. Discover the single most important success metric every mobile maker must know Watch how the AirBnB's of the world use Short-cuts, Hooks, and Layers to onboard customers fast Examine the Segmentation Matrix, a context-behavior tool that keeps customers asking for more See how Trulia made their app stand out in a crowded field by tapping mobile's unique capabilities Get the inside dope on which of the 300+ performance measurement tools you need to survive Explore Viral Loops and Marketplace Balancing: techniques that keep customers from leaving Learn to scale up smart by optimizing your creatives and your mobile marketing channels SC Moatti is a mobile veteran from Silicon Valley. She's helped launch and monetize mobile products used by billions of people at Nokia, Trulia and Facebook. She currently runs Products That Count, a Bay Area company that advises businesses on how to leverage mobile technology. She's on the board at Opera Software; writes on mobile for the Huffington Post; and lectures at Stanford. She has an MBA from Stanford and an MS in electrical engineering
Characteristic
videorecording
http://library.link/vocab/creatorName
Moatti, SC
http://library.link/vocab/relatedWorkOrContributorName
O'Reilly Media Company
Label
7 Strategies to Save Time and Money with Your Mobile Launch (or Re-Launch), Moatti, SC
Link
https://databases.mvlc.org/connect/oreilly?ID=9781491959145
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Control code
or9781491959145
Dimensions
unknown
Edition
1st edition
Extent
1 online resource (1 video file, approximately 1 hr., 45 min.)
Issuing body
Made available through: O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System details
Mode of access: World Wide Web
Label
7 Strategies to Save Time and Money with Your Mobile Launch (or Re-Launch), Moatti, SC
Link
https://databases.mvlc.org/connect/oreilly?ID=9781491959145
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Control code
or9781491959145
Dimensions
unknown
Edition
1st edition
Extent
1 online resource (1 video file, approximately 1 hr., 45 min.)
Issuing body
Made available through: O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System details
Mode of access: World Wide Web

Library Locations

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      42.7009413 -71.1255084
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